Protecting Your Brand Identity Through Thoughtful Registration

A trademark identifies and distinguishes the source of goods or services, such as brand names, logos, or slogans. A patent protects technical innovations and inventions, providing rights to exclude others from making, using, or selling the invention. Both serve important but distinct protective functions for different types of intellectual property.

In Hong Kong, the trademark application process generally takes between six to twelve months, depending on various factors including examination complexity and whether any objections arise. We keep you informed throughout the process and respond promptly to any requirements from the registry.

A comprehensive trademark search helps identify existing similar marks that might present obstacles to registration. This investigation allows you to make informed decisions about proceeding with an application and potentially avoid investing in marks that may face registration difficulties or conflict with existing rights.

We require a detailed description of your invention, including how it works, what makes it different from existing solutions, and any drawings or diagrams that help explain it. During our initial discussion, we can guide you on the level of detail needed and coordinate with technical specialists if necessary.

We provide clear fee information for each service at the outset. Our trademark search service is HKD 1,560, trademark application filing is HKD 3,120, and patent application coordination is HKD 14,040. These fees cover our professional services, with government filing fees additional where applicable.

If the registry raises objections or questions about your application, we carefully review their concerns and advise you on appropriate responses. We draft and submit responses on your behalf, addressing the examiner's points and advocating for registration where reasonable grounds exist to do so.